How to Get Your Business on Google (and Google Maps)
A step-by-step guide to listing your business on Google Search and Google Maps for free with a Google Business Profile, plus simple tips to show up higher in local results.
When someone searches for a product or service “near me”, Google shows a map with three businesses at the top. Getting into that list is one of the best free ways to win local customers.
Step 1: Create your Google Business Profile
- Go to google.com/business and sign in with a Google account.
- Enter your business name and category (choose the most specific one).
- Add your location, or your service area if you go to customers.
- Add your phone number and website (if you have one).
- Verify your business. Google will offer options like a video, phone or email check.
Step 2: Complete everything
Profiles with complete information get more views. Fill in:
- Opening hours (including holidays)
- Products or services with short descriptions and prices
- At least 5–10 real photos: storefront, products, team
- A description that says what you do and where, in plain words
Step 3: Get reviews, and reply to them
Reviews are one of the biggest local ranking factors. Ask happy customers directly and make it easy with your review link. Reply to every review, good or bad, politely. It shows future customers you care.
Step 4: Keep it active
Post updates, offers or new photos every week or two. Answer questions in the Q&A section. Active profiles look trustworthy to both customers and Google.
Step 5: Make your details match everywhere
Your business name, address and phone number should be exactly the same on Google, Facebook, your website and directories. Inconsistent details confuse Google and can lower your ranking.
Step 6: Add a simple website
A website with pages for each service and your location helps Google understand what you offer, and it’s where customers go to check you’re legitimate before visiting or messaging.
Common mistakes
- Stuffing keywords into your business name (this can get your profile suspended)
- Using a P.O. box or fake address
- Ignoring negative reviews
Local search is a long game, but the first steps are free and take an afternoon.
Frequently asked questions
Is a Google Business Profile free?
Yes. Creating and managing a Google Business Profile is free. You only pay if you choose to run Google Ads.
How long does it take to show up on Google Maps?
After Google verifies your business, your profile can appear within days. Ranking well for competitive searches takes longer and depends on reviews, relevance and how complete your profile is.
Do I need a website to be on Google?
No, a Google Business Profile works without one. But a website gives Google more information about your business and gives customers a reason to trust you.